5 Facts That May Surprise You…
Value.
Products in richer color (navy, black, deep green) tend to be considered more luxurious or high-end, while white and lighter colors imply affordability.
Men/Women.
Research has determined that men prefer bold, contrasting colors (red, blue, black) while women lean towards softer tones and tints when implemented into packaging design and advertisements that are meant for target audiences.
Culture.
Color tends to translate similar to language when applied to culture. The color red is a symbol of love and urgency in Western Countries, however in China it is a symbol of luck and prosperity, in Africa it is a symbol of loss and mourning. Understanding the target audience will assist in avoiding cultural mismatch. Fun fact: Red Blue is the most appetizing color for food marketing.
Time.
Colors that depict warmth (red, orange, yellow) allow people to relax and feel that time may be passing slower. Cool tones are stimulating (blue, gray) and tend to cause the feeling of faster movement.
Trust.
The color blue is subconsciously associated with trust. Blue is used by more than 50% of tech and finance companies as it is also a symbol of security and professionalism. Interesting as well, Blue is the least appetizing color for food marketing.
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